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synthetic-ultramarine · 2 years ago

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Why You Need To Stop Sharing Twitter Threads By Twitter User “The Cultural Tutor”

Point One: Twitter User “The Cultural Tutor” Is A Fascist. Aside from the dogwhistles that are all over the way he speaks and presents himself, if you look at his following list, mixed in among accounts like “Pretty Architecture Photos Daily” are a bunch of conservative christian accounts and people who openly identify as “reactionary” and “traditionalist”. People like this.

I guess some people haven’t recognized him as a fascist because his tone is never overtly vicious or vitriolic. He makes no open calls for violence or repression. The tone he affects is not mad, it’s just disappointed. You need to realize: he’s doing this on purpose, to win people over and convince them to believe these reactionary “old good, new bad” ideas. I have no idea what’s in that newsletter he keeps telling people to sign up for, but I wouldn’t be surprised if it contained more overt fascist ideas. This post is absolutely right in saying the purpose of this account is “sanitizing reactionary views on art and culture.“

Recently he made a “great architecture of history” thread. I don’t want to platform him by linking to him - that’s also why i blocked out the handles of those guys up there - so I’ll just summarize; It’s entirely composed of pretty, clickable photos of famous pre-20th-century architecture from around the world. I think it’s worth noting, however, that he doesn’t use any synagogues as examples of beautiful architecture in this thread, and based on my searches he’s never done so anywhere else. Look at the kind of people he follows and tell me that’s an accident.

Said searches did, however, show him take a page from Pewdiepie’s book and recommend Yukio Mishima without any context about the guy’s life and politics.

I think the fact that this guy is a conservative is pretty obvious, but I still see his “old good, new bad” threads reposted on my dashboard. Right now, fascism is even more ascendant in the USA than it was in 2016. Why is your guard down at a time like this, when we are in such serious danger? Do better.

Point Two: Because Twitter User “The Cultural Tutor” Is A Fascist, The Information He Is Distributing About The History Of Art And Design Is Incomplete And Incorrect. He makes informational threads about renaissance artists and designers, but never “modern” ones. I put modern in quotes here because he makes no distinction between modern, postmodern, and contemporary. That’s important! He perpetuates myths about art and design; sometimes he even tells outright lies about the subjects he’s discussing. He writes about “modern” art and design as if it has no history, philosophy, intent, or humanity, as if it just manifested one day. He never mentions Frank Lloyd Wright or Le Corbusier, and certainly never mentions the Bauhaus and what the nazis did to them. Acknowledging Wright would mean acknowledging his nature-inspired buildings and his stained glass designs, and those facts are rather inconvenient when you’re trying to claim that “modern architecture doesn’t care about beautiful things like stained glass or nature.”

He never acknowledges the existence of Art Deco, because as a distinctively 20th century design movement that many people find beautiful, it doesn’t fit the “old good, new bad” narrative he’s trying to sell.

He won’t shut up about classical music, but he never talks about jazz.

He never acknowledges Barcelona’s Sagrada Familia cathedral because if he did he couldn’t keep claiming that nobody builds beautiful churches anymore.

In one thread, he made the false claim that skyscrapers have no philosophy. That’s a lie, and it erases decades of 20th century design history.

people seem to mistake his threads for anti-capitalist critique, but there is no critique of capitalism in them, just “old good, new bad” over and over again. He often decries the kind of ugly cheap buildings that gentrifiers build, but as I previously noted, he never acknowledges that gentrification is responsible.

He also perpetuates the myth that all old buildings are well-made; I know that’s not true. I live in an area where there are a lot of 18th and 19th century buildings. A person I know very well works in one of the blue-collar trades that keeps buildings livable - for privacy I won’t say specifically whether its plumbing or heating or HVAC or electrical, but it’s that type of thing. This person has decades of experience working on historic buildings, and on many occasions they’ve worked on buildings that have wikipedia pages. I asked them for a quote on this myth and what they said was “absolutely, a lot of historical buildings are very poorly made, and it’s a huge financial decision to decide to maintain them anyway.” There can be a million problems with a beautiful old building that can make its continued use too dangerous, too expensive, or both. It might be falling apart because the people who designed it didn’t know physics, it might be difficult to adapt to modern heating and cooling systems. it might have a floor plan that would make it a death trap in the event of a fire. The list goes on. The Cultural Tutor would have you believe that every time an old building gets replaced it’s an attack on truth and beauty, but the reality is there are dozens of legitimate and necessary reasons that can happen.

There are more flaws I could point out in this guy’s warped, cherry-picked version of art history. Suffice to say: don’t believe or share anything he says.

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yn-x-animeboy · 4 years ago

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Jungkook x y/n (as a famous artist) Pt.2

pArt 1: here

pairing: reader x Jungkook

genre: fluff, romance, for entertainment purposes

BTS x Fem Reader

sinopsis: You are a popular artist in America, pretty famous, loved and well-known by the general public (actually you were one of the top 10 artists in the world but you are pretty humble and naïve to realize your popularity), one day during one of your fan meets you talk about how much you love BTS, and not only how you wish to meet them and work with them but how Jungkook is one of your celebrity crushes. During the meet you fangirled with other ARMYs in the crowd; video clips of you fangirling and talking about BTS at your meet where posted and reposted all over social media. This obviously broke the internet because you were not only a famous singer but you also were always accepted and loved by ARMY and this made a lot of people happy. Suddenly it felt like everyone wanted you to meet the seven handsome and talented idols and collaborate, but you could only wish, you believed they didn't even know who you were...or so you thought

Part 2- BTS x Y/N You went to bed, turned your phone on silent mode and looked at your ceiling, replaying that fake scenario you talked about a few hours ago, oh how you wished it could become real. Finally dozing off and resting for the work-packed day you had tomorrow; unaware that your social media was currently going crazy and how they yearned for your new weekly EPISODE to come out.

While you were peacefully sleeping social media platforms like twitter and instagram where going crazy all over the world, headlines with titles like: “Y/N FINALLY CONFESSES”, “Y/N AND JUNGKOOK RELATIONSHIP WILL SAVE 2021”, “ARMYs BIGGEST FEAR… Y/N+J&K''. People demanded the episode of the leaked videos to be uploaded as soon as possible, even though it was the middle of the night were you where; your international fans where active and ready for some content after watching the “leaked” videos; they exploded your teams’ contacts; your team left with no other choice but to actually speed up the process and upload said EPISODE; your manager contacted the main editor and offered him two days off if he could finish the video that same night.

The episode was uploaded at around 2 am; meaning in Korea, the video went up at around 4pm.

4:00 o’clock in the afternoon, a beautiful day outside Seoul. The guys were currently about to shoot a new episode of RUN BTS; on set, the guys were standing in the middle of a room as some hair and makeup staff fixed their appearance. Cameras were being set up around them by the camera crew. Staff spread around the room doing their respective tasks. The guys did have their cell phones with them but they were all turned to airplane mode so they wouldn't disturb the shoot. Just like you, they were unaware of what was happening on their social media platforms.

“ACTION!” the director started. RM lead the opening line “1,2,3…”, “Dallyeora Bangtan!” (RUN BTS!) they all said in unison, and the episode began. behind the cameras, staff were learning about the ``BTS x Y/N'' ordeal as the seven boys were filming. The “Hybe Corporation '' (RIP big hit) would normally would see this type of situation as a negative thing for their Idol Star Group’s image, immediately clearing up any misunderstanding and false info that was being spread online; but the head of the company, Bang Si-hyuk, decided to first watch the video himself and look into it this time.

Again, the head team would’ve even ignored this situation, but this time it was different. Bang Si-hyuk actually knew who you were, and was surprised when he saw your name pop up. After a quick meeting the next step was decided for BTS in regards to this situation. “Just to make sure, the boys are still shooting right? Bang Si-hyuk asked his assistant, “Y-yes sir, they are in the middle of a game, no news have been broke to them”; Bang Si-hyuk nodded and looked around the room of people that attended the emergency meeting, “Okay so, like we agreed, we will surprise they boys with this, they are big fans of y/n, and I really do like her too, she is a good girl who goes well with BTS. SO... after their scheduled shoot, send them to the other room and let them react to y/n’s episode highlights, and tell them what is happening, I think this could be the beginning of something good” Bang Si-hyuk concluded the meeting at that. Staff quickly went and prepared everything.

After shoot the guys were expecting to get into their assigned cars and go home like they normally do when they are done on set, but they were stopped by staff; “Guys okay so you are done with this episode, please now direct yourselfs towards the meeting room, the company has treated you to some refreshers, snacks and drinks; you will be told what to do'' The small woman stepped aside to let the boys go to where they were asked to go. The guys didn't think too much of this, brushing it off as a probable “catch-up” meeting.

Once they got to the meeting room they sat on one side of a wooden table, a laptop sitting in the middle, and a single camera behind the table. Jungkook took a seat in front of the laptop, Jimin to his right and Suga to his left; J-Hope, V, Jin and RM sitting in higher chairs behind them in that order, with a clear view on the computer. They all looked at the staff for answers, this was not one of their weekly meetings… The staff allowed them to have the promised snacks, instant noodles and beverages for this. One staff member told them what they were going to do “Okay so before you all go home we need you to react to this video, it is only a couple of minutes long, we have edited it and cut some parts out; you are allowed to eat and loosen up; you can react as you wish and add any comment as well, any questions?” They shook their head as they had done this before so many times.

The video started and a preview came on screen, it was your intro music, on screen a quick preview of your complete episode was shown. The boys immediately recognized the images, they had seen your show many times before. “Oi, it’s y/n'' Jin immediately said as soon as your face appeared on screen, “Is this a new episode?” JImin asked out loud, “Wait what day is it? they normally go up on Friday, did we miss it?” Taehyung spoke, mouth full of spicy noodles, J-Hope and RM reached out and cleaned Taehyung’s face with napkins as if he was a child, before he made a bigger mess.

“Hello everyone welcome to another episode of…. f** I don't even know what we call these videos, jajajaja” “Wait what?... jajajajaja omg guys thank you, I'm so sorry, yeah you heard them, welcome back to y/n’s camera roll, I can’t believe I forgot that, anyway today’s episode is a little different……” Your introduction from the episode played on screen, making the boys chuckle at your genuine personality “hahaha gwiyeoun” (haha cute) Suga added, J-Hope agreeing with him as he gave Suga a piece of the food he was having. Kookie was currently watching the screen not even blinking, he hadn’t taken a bite out of his noodles or a sip out of his banana milk, Jimin noticed and pointed at him looking back at the guys with a silent laugh, they all knew Jungkook was your biggest simp.

The video continued, they kept adding comments and watching with interest. The staff had actually reedited your original video to make it shorter and show the parts where you mention BTS.

“Hi, y/n, can I ask you another question?” you nodded and signaled him to proceed;

“I saw that you liked an instagram post about BTS a while back uploaded by a fan account and I also saw that you actually follow their personal twitter account. ALSO in your behind the scenes video for your music video shoot you can be seen in the background dancing the Boy with luv choreo. So I wanted to ask if you were an ARMY and if you know them personally? and like should we be expecting a collaboration soon?”

You chucked at his talking speed, curious questions and great detective skills.

Jimin reached over and paused the video before they could hear what you answered next. “No way….Omg what she says she hates us” Jimin said. “Imagine if she said she hates us, is this why you guys are making us watch this?” Suga looked at the staff. “Can we keep watching hyungs…” Jungkook said looking around at the others, a bit desperate to find out what you said next. “Oi, wouldn't you want to know guki…” Jin teased him, wiggling his eyebrows and slapping the back of his head playfully. Before Jungkook could fight back RM reached over them and pressed play, preventing a ‘playful’ fight among the youngest and oldest member to take place.

“OMG hahaha I love you so much, what an amazing question, Okay so first off no I don’t know them personally and sadly no plans of collaboration are on sight. Oh wow I have never been asked if I liked BTS before, I’m excited hahaha. Yeah I am an ARMY, I love them so much I am one of their biggest fans, and they are also one of my biggest inspirations when it comes to work ethic and professionalism, listening to them or watching them gives me motivation to keep doing what I love, which is this.

anyway I am rambling I should stop; you guys can say y/n stop whenever I start rambling okay? hahaha''

As this part of the video played, the guys seemed to lean closer to the screen as you spoke. Once you finished your answer they paused the video again. RM stood up with hands on his head; Jin and J-Hope held on to each other with their mouths wide open looking at the screen; V was still sitting in the same spot, frozen, as if he was paused in time along with the now paused screen; Suga stood up with his hands on his mouth bouncing his knees lightly; Jimin reached to RM behind him and stretched his arms out with a ‘Did you hear that?’ expression; Jungkook leaned over the table and pulled the screen closer, he was smiling from ear to ear letting out a small “wow” under his breath, then he replayed your answer to listen to it one more time, rereading the subtitles under the video making sure he did not miss any words.

“OMG NO WAY, NO WAY DUDE” Tae came out of his frozen state and held on to Jungkook's shoulders shaking slightly; They all looked at eachother surprised, they couldn't believe that ‘the one and only Y/N’ was an ARMY. They composed themselves and played the video to proceed once the staff told them there was more.

The video resumed:

“Guys should we actually talk about BTS for a bit? hahaha” you asked your fans

A girl spoke after: “Can I ask you a BTS question then? Okay so, who is your favorite member?

“Well first off, I don't have a favorite member. I really mean it when I say this. I love them all equally and I love them all as a group. I don’t prefer one over the other or like one better. I really do support them equally. I mean there is nothing wrong with having a bias, as long as you also respect the other members, hope that all made sense lol” Everyone seemed moved by your support towards them and nodded.

Again the boys reacted, they were so surprised they paused again and walked back and forth making sounds of excitement; They loved the way you answered the question and were so moved by your love and appreciation towards them and the way you saw them as a group. They felt like jumping and celebrating. They sat back down again to keep watching their favorite american artist talk about them some more.

Your episode was again cut and it skipped to another question:

“Y/n so you don’t have a favorite, but do you have a crush on any of them?, like if you could date one of them right now, which one do you pick?” A fan asked.

The guys chuckled at the question, they thought there was no way you would answer such a question.

“okay...well...Like I said just to be clear I don't have favorites amongst the group members, but I do have a type…. I consider one of them to be my celebrity crush”......

“So in that case, if I had to pick someone that I would date in real life...i would say…. Jungkook”

The. Guys. Went. Nuts. Jungkook immediately stood up and lifted his hands up in the air as if he had won an award, he paused the video and started smiling like crazy; his cheeks tinted in a redish pinkish tone, he covered his face as he was at a loss for words, he knew he was seen as attractive by female and male artists, he even knew of a couple of well known idols who had admitted to having a crush on him; but this was different, he had considered you to be his celebrity crush for years now, ever since your debut in america when you were just 15 and he was 16; he was a big fan of yours; he knew everything about you, he loved your music, he thought you were one of the prettiest girls he had ever seen, he even had a picture of you performing as his wallpaper currently; he constantly watched your videos and wished he could someday date a girl like you.

A staff member spoke, taking Jungkook out of his trance state: “How do you feel Jungkook?” He lifted his face from his hands and ran his fingers through his hair, his eyes were glossy and his smile wide. “I-I don't know what to say, I can’t believe it,” he said as he sat down looking at the pause screen, looking at your still image. His hyungs patted him on the back; Jimin turned his head to the staff as he was rubbing JK’s back with one hand, “You know Jungook has had the biggest crush on y/n for so long now” Jimin told the staff. The other members agreed and nodded. Jungkook looked up and spoke to the staff: “Yeah I remember listening to her debut song for the longest time without really thinking about who the artist was. When her first studio album broke records I decided to look her up, I watched a video of her talking about the album and her experience as a new artist and I think ever since then I have had a crush on her; she is my ideal type”

“Why is she your ideal type?” a staff member in the back asked JK. “Ha. um. well I think my ideal type of girl is someone who is funny and has a bright and cool personality; someone who as soon as they step into a room they immediately light it up; someone who is goofy and isn't afraid to become a joke or mess up; A confident person; someone who isn't too girly or too boyish; someone who likes to learn new things and from who I can learn new things too; someone who is younger than me; Someone who loves dancing and singing a lot, etc. And y/n is kinda all that and more tbh; He rambled, the guys were all used to his ‘secret fangirling over y/n’ habit, but the staff was taken aback; they only thought the guys thought highly of you as an artist, but this… they felt moved. “Ay ay, stop drooling, lets keep watching hahaha” Suga poked at JK’s side and pressed play.

The video time skipped again: “...I love that question, and your scenario is so cute, you should write a tumblr post about it, well yeah I obviously have created fake scenarios in my head about BTS, past crushes, fake arguments even hahaha, there are so many BTS fake scenarios in my head…. hmm oh I know which one, okay so this fantasy of mine is about how I would meet them irl and work with them, I will make it quick”

“Okay so, my literal fantasy is to one day meet them at a talk show, you know how hosts like to surprise their guests with something/someone they like?, I believe Ellen has done it multiple times where she surprised a guest with their idol or celebrity crush, you know?” The group nodded, invested in your fake scenario “Well i would be invited to like the Jimmy Fallon Show, where he would just randomly surprise me with BTS. Then I would be given the opportunity to introduce myself and tell them how much I love and support them. I would also be able to show them my korean speaking skills, I learned Korean and Spanish back in school and I have never been able to actually use either them, lol, anyway...well after that we would all become really good friends, and we would collaborate and put out one or multiple songs for you guys. I mean that's basically it, I wish I could meet them, and become their friend and write songs with them, even produce songs with Suga or RM if I could''

“What???? does she speak korean?”

“OMG Jungkook is she speaks korean marry her”

“OMG I wanna meet her now”

“That's so cute”

“She is so cool”

The guys added and all looked adoringly at the screen; RM and Suga also commented about how they would love to work with someone like you and produce a ton of music together and that they wish you all could collaborate in the future too.

_____

And That is how the boys learned about the video and your view on them….not only that they also learned about your embarrassing fantasy and celebrity crush…. After finishing their day at work, they went home and watched your episode complete this time. They felt like they accomplished something so important by just leaning your perception on them. Jungkook also felt that but he was even more excited than the rest, his celebrity crush had admitted to crushing on him back, he knows that the chances of meeting you or even having a friendship with you were probably non existent. And even if they did meet you, the idea of dating you in real life seemed impossible to him due to you both being artists, under strict and powerful companies, living opposite sides of the world, in different time zones even; but he was still happy, and the guys too; they all went to bed wishing they could someday meet you.

----

Part 3- Jimmy Fallon Show ------> here

ily:) Xx, plis give me a lil’ <3

#bts #bts x reader #bts x y/n #bts imagines #bts scenarios #jungkook #jeon jungguk #jungkook x y/n #jungkook x you #jungkook imagine

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justanandroid · 4 years ago

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Rules: Tag other blogs you want to learn more about.

Thank you, @queondamicronda for tagging me! You're awesome ^^

Name: Alexander

Nickname: Alex

Starsign: Cancer

Gender: male

Height: 1.63 m yes, haha, laugh at me, I'm so fucking small, it's not my fault ok?! It's damn genetics.

Sexual Orientation: asexual spectrum, biromantic.

Favorite Color: a mid-darkish blue

Current time: 22:47 (I saved this one for last)

Current location: America :)

Average hours of sleep: Usually 4-7. In free weekends (which are rare) 9.

Lucky number: No number has given me special luck, but I like number 4.

Last thing I googled: "Immigration in the US" for a school work.

Number of blankets I sleep with: 2 + a somewhat thick bed sheet, it's winter.

Favorite fictional characters: Connor, Hank, Sherlock Holmes and Watson (I like the BBC version), Bucky Barnes, Black Panther/T'Challa (RIP Chadwick, our king 😢).

Favorite bands/artists: Glass Animals, Siamés, E ve, Cavetown.

Dream Job: Something related to design/arts, I like animation or architectural digital design and modeling.

Random fact: I speak little as it consumes my energy, I have to kinda force my voice out idk why, that's why I like texting.

Drawing for myself helps me to calm down and reduce stress and preocupations, but maybe I'll post something soon.

Bonus random fact: I'm an animal fun facts machine.

Do you have any other blogs? No.

When did your blog reach it's peak? I'm recent here, I'm surprised I've been noticed, thank you guys!

What made you decide to get Tumblr: I didn't have any social media and I saw that artists I liked were on Tumblr, also, the dbh fandom was alive here, so I got it, at first I wanted to create an account just to see their posts but then I started to repost art that I liked, I've found a bunch of amazing people and new artists who have inspired me! Though I think I'll maybe get Twitter because there are more artists on Twitter. I may post some own art when I get a chance.

Do you get asks on a daily basis? No :( I would love to talk with you all, please send me messages or asks.

Why did you choose your URL? My Gmail account is JustAWeirdGuy, and my name in Among Us is JustADude, I got Tumblr during my dbh hype and I got in here because of it too so I put JustAnAndroid as my URL, Tumblr changed it to all minuscule.

Tagging: @fanndamnedibals, @maincharactersumo, @aurora-nerin, @pinkwebby.

#chain #personal

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jamesgregoruk · 4 years ago

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How To Master Instagram Restaurant Marketing in 2021

With 909.8 million active users, Instagram is considered one of the world’s top social media platforms. And if you’re looking for an effective yet affordable way to grow your restaurant marketing through social media marketing, you may want to level up your game with Instagram.

Restaurant marketing through social media marketing is known for its low price yet successful marketing campaigns. It provides satisfactory results with customer engagement and brand awareness without investing too much on your end, and through helpful tools, Facebook, Instagram, and Twitter marketing would be a breeze.

This article will help restaurant owners like you master Instagram restaurant marketing and discover the wonders this social media platform can offer for restaurants and other food businesses.

WHY INSTAGRAM RESTAURANT MARKETING IS CONSIDERED AS A GAME CHANGER

Facebook is still considered superior among the social media platforms there is. Still, Instagram offers a different exposure and marketing positioning that will significantly benefit restaurants once appropriately used.

Remember that social media marketing is not just about visibility; it is more about having visibility to the right people. With Instagram, there are targeting features that can benefit restaurants like yours to use its algorithm for your marketing strategy.

Here are some of the factors that can determine a single post’s rank. Try to start working on some of these by incorporating it into your next posts.

Relevance. Determine if your post is relevant to your targeted audience and demographics.

Timing. More recent posts tend to be ranked higher by Instagram.

Engagement. Likes, comments, and reposts of posts affect your post’s rank on Instagram.

Interaction. Posts from accounts that Instagram users interact and engage with are ranked higher as well.

Searches. If customers and your followers regularly search for your profile, your posts will be ranked higher.

Time spent on a single post. The time spent on your posts (not through scrolling) affects the ranking of your posts on Instagram.

HOW INSTAGRAM WORKS FOR RESTAURANTS

Instagram is basically a social media platform used to share photos and videos (publicly or privately) with cross-sharing options to other social media platforms such as Facebook and Twitter.

Millennials, the driver-generation of present times, patronize Instagram. More than half of the global users of Instagram are under 34 years old, meaning if you properly utilize this platform, you’ll be able to reach out potential customers from the Millennial group and you have the chance to convert them into loyal customers.

User-generated content is also one of the easiest ways how Instagram helps restaurants and restaurant owners such as yourself. UGC contains contents and posts from your customers about your restaurant. It’s free marketing for your restaurant, and you just need to organize and link those posts properly to direct it to your restaurant’s account.

The use of hashtags also affects the performance of your Instagram page. Your potential customers and existing customers can check your posts altogether through a hashtag as well. To link your posts properly, it is ideal for creating a unique hashtag for your restaurant business. Through this special hashtag, users of Instagram can see from a particular search everyone that has been in your restaurant.

Here’s a step by step guide on starting your journey with Instagram as part of your restaurant marketing strategy.

Set up your Instagram profile. Choose an appropriate account handle, profile photo, and BIO.

Work on your content strategy. Instagram’s core is all about sharing photos and videos. But don’t be complacent as other restaurants are stepping up their game through Instagram. Ensure that you nail every content you post and make it inspiring and relevant to your followers. Be consistent in posting.

Engage with your followers. Interact with your customers by liking and replying to their comments. You may also repost their contents and mention them on your page. Give them proper recognition, especially your loyal customers. You may conduct live on Instagram and contests as well.

Widen your reach on Instagram. Study the power of hashtags and implement it on your posts. Geofencing and geotagging is also a huge part of Instagram; try to incorporate it into your contents as well. Use Instagram ads properly and make the most out of this cheap feature.

Monitor and track your KPIs. Tracking your key performance indicators enables you to pivot your marketing efforts to those that drove the most value. Some of the KPIs to track are profile views, new followers, unfollows, engagement rate, the best time to post, and comments.

INSTAGRAM RESTAURANT MARKETING STRATEGIES

Try to implement these effective marketing strategies using your Instagram account.

REACH OUT TO LOCAL FOOD BLOGGERS

Food bloggers and influencers have a certain reach and range of followers. If you manage to partner up with the perfect food blogger for your restaurant, you can boost your Instagram presence through their followers. It is ideal to start with local food influencers as their following would be most likely composed of the same customers you’re targeting within your local community.

GIVE STAFF PROPER EXPOSURE

If you’re looking for a platform to humanize your brand, Instagram may be a great pick. You can easily set the tone of your restaurant by making your profile about your staff and employees. Give them a proper shoutout and tell your followers about your featured staff. This can also lead to increased customer engagement as customers can connect easily with people.

BE CONSISTENT IN ENGAGING WITH CUSTOMERS

A strategy that’s often taken for granted. If you want to increase brand awareness and customer engagement on Instagram, you better start to engage with users that can be your potential customers. Reposting, sharing, and liking their posts about your restaurant is one way, but make sure also to check your comment and mention section.

MAXIMIZE INSTAGRAM VIDEO

You can share more than just photos on your Instagram account. You may post videos on your profile, but videos are usually effective on Instagram stories and live. Sharing quick highlights of your day or an event, or even showing behind the scenes of your usual serving day will surely boost customer engagement.

CONNECT WITH THE LOCAL COMMUNITY

Utilize the community you belong to. Make your restaurant and takeaway searchable by partnering up with other local businesses and by using geolocation. Geolocation allows other users, not just your followers, to discover and learn about your restaurant (also boosts SEO results).

UTILIZE LINKS ON INSTAGRAM STORIES

Links on your Instagram stories boost customer engagement. You can link contests, and link specific posts on your stories. Create exciting campaigns such as contests, menu or dish polls, and pin it on your profile to keep those CTA links featured.

EASY TIPS TO MASTER INSTAGRAM MARKETING FOR RESTAURANTS

Now that you know the basics for Instagram marketing, here’s a much detailed guide on how to utilize this social media platform to increase your social media marketing potential.

Create your own hashtag.

Provide high-quality photos.

Run giveaways and contests.

Utilize food and drink holidays and events.

Try to stick on your own feed colour palette.

Use scheduling tools (to properly time your posting).

Highlight your best sellers, and don’t forget to promote your new items.

Balance your posts.

Participate in Instagram “takeover.”

WHAT TYPE OF INSTAGRAM POSTS ARE USEFUL FOR RESTAURANT MARKETING

Posts of photos and videos can get boring and dull for your customers. And with the fact that most of your audience on Instagram came from Millennials and Gen Z, it is just reasonable for you to check out other types of posts that can boost their interest in your brand.

Campaign Designs. Try posting events, flavours, themes, and items that allow you to create a campaign for your restaurant. Give your Instagram followers something fresh to talk about.

Quotes. Give your followers insight into your values, humour, philosophy, thoughts, and mission by posting quotes that they can relate to. This is also one way to bring the character out of your Instagram account.

Infographics. Don’t be afraid to educate your customers. Keep them engaged with your brand by providing relevant information through graphics, make those tons of information bite-sized and digestible for them.

Carousels. This type of post is the one that requires users to slide to get more of the content. Instagram algorithms acknowledge more slides as more engagement. And more engagement means higher rank for your posts.

Instagram Ads. It is an affordable way to widen your reach using Instagram. Your post will be reaching the right profile.

Instagram Stories. Keep in mind that 1 out of 4 Gen Z lookout for recommendations on stories, and 500 million active users on Instagram are on IG story. Are you sure you want to miss those numbers out?

WHAT ARE THE BEST HASHTAGS FOR RESTAURANTS TO USE

If you’re just starting to strengthen your Instagram game, here’s a list of the most used hashtags in the food and restaurant industry.

#restaurant

#restaurantrescue

#top50restaurants

#restaurantdesign

#restaurantequipment

#restaurantinterior

#restaurantstyle

#restaurantdecor

#dinnertable

#restaurantmarketing

#food

#foodporn

#foodphotography

#foodlover

#foodstagram

#foodie

#foodartchefs

#foodblogger

#foodtrends

TIME TO STEP UP YOUR INSTA-GAME!

As part of a very challenging and competitive industry, restaurant owners should not be afraid of trying new things for their restaurants. Sticking to your old ways is good, but it is also time to show your customers that you’re not afraid to face changes and that you can easily pivot your way into this digital transition.

source https://www.etakeawaymax.co.uk/how-to-master-instagram-restaurant-marketing-2021/ source https://etakeawaymax.blogspot.com/2021/02/how-to-master-instagram-restaurant.html

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brandonsmithuk · 4 years ago

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How To Master Instagram Restaurant Marketing in 2021

This article will help restaurant owners like you master Instagram restaurant marketing and discover the wonders this social media platform can offer for restaurants and other food businesses.

WHY INSTAGRAM RESTAURANT MARKETING IS CONSIDERED AS A GAME CHANGER

Here are some of the factors that can determine a single post’s rank. Try to start working on some of these by incorporating it into your next posts.

Relevance. Determine if your post is relevant to your targeted audience and demographics.

Timing. More recent posts tend to be ranked higher by Instagram.

Engagement. Likes, comments, and reposts of posts affect your post’s rank on Instagram.

Interaction. Posts from accounts that Instagram users interact and engage with are ranked higher as well.

Searches. If customers and your followers regularly search for your profile, your posts will be ranked higher.

Time spent on a single post. The time spent on your posts (not through scrolling) affects the ranking of your posts on Instagram.

HOW INSTAGRAM WORKS FOR RESTAURANTS

Instagram is basically a social media platform used to share photos and videos (publicly or privately) with cross-sharing options to other social media platforms such as Facebook and Twitter.

Here’s a step by step guide on starting your journey with Instagram as part of your restaurant marketing strategy.

Set up your Instagram profile. Choose an appropriate account handle, profile photo, and BIO.

INSTAGRAM RESTAURANT MARKETING STRATEGIES

Try to implement these effective marketing strategies using your Instagram account.

REACH OUT TO LOCAL FOOD BLOGGERS

GIVE STAFF PROPER EXPOSURE

BE CONSISTENT IN ENGAGING WITH CUSTOMERS

MAXIMIZE INSTAGRAM VIDEO

CONNECT WITH THE LOCAL COMMUNITY

UTILIZE LINKS ON INSTAGRAM STORIES

EASY TIPS TO MASTER INSTAGRAM MARKETING FOR RESTAURANTS

Now that you know the basics for Instagram marketing, here’s a much detailed guide on how to utilize this social media platform to increase your social media marketing potential.

Create your own hashtag.

Provide high-quality photos.

Run giveaways and contests.

Utilize food and drink holidays and events.

Try to stick on your own feed colour palette.

Use scheduling tools (to properly time your posting).

Highlight your best sellers, and don’t forget to promote your new items.

Balance your posts.

Participate in Instagram “takeover.”

WHAT TYPE OF INSTAGRAM POSTS ARE USEFUL FOR RESTAURANT MARKETING

Campaign Designs. Try posting events, flavours, themes, and items that allow you to create a campaign for your restaurant. Give your Instagram followers something fresh to talk about.

Instagram Ads. It is an affordable way to widen your reach using Instagram. Your post will be reaching the right profile.

WHAT ARE THE BEST HASHTAGS FOR RESTAURANTS TO USE

If you’re just starting to strengthen your Instagram game, here’s a list of the most used hashtags in the food and restaurant industry.

#restaurant

#restaurantrescue

#top50restaurants

#restaurantdesign

#restaurantequipment

#restaurantinterior

#restaurantstyle

#restaurantdecor

#dinnertable

#restaurantmarketing

#food

#foodporn

#foodphotography

#foodlover

#foodstagram

#foodie

#foodartchefs

#foodblogger

#foodtrends

TIME TO STEP UP YOUR INSTA-GAME!

Via https://www.etakeawaymax.co.uk/how-to-master-instagram-restaurant-marketing-2021/

source https://etakeawaymax.weebly.com/blog/how-to-master-instagram-restaurant-marketing-in-2021

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mariemary1 · 5 years ago

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The Meme-ification of Instagram

Social networks change and evolve, rapidly.

We’re seeing this happen on Instagram today: less polish, more authenticity.

In particular, we’re noticing an embrace of memes — that historically unpolished, yet highly relatable category of social media content.

Recently, we’ve picked up on the proliferation of memes across many major Instagram profiles, and we’d love to share how brands are making the most of this form of visual marketing and what it could look like for you to give it a try with your brand.

Keep reading for examples, inspiration, and directions on the meme-ification of Instagram and how to ride the wave.

The Trend on Instagram: Less Polish, More Authenticity

Especially at scale, there is an art to noticing the trends as social media moves.

One trend on the horizon: A shift in Instagram’s style.

Taylor Lorenz in The Atlantic wrote about the decline of the “Instagram aesthetic:” those images that look well-staged, highly-produced, and dripping with polish. In their place, a new style has taken over, and it’s largely moving in the opposite direction. Instagram seems to be embracing more raw, organic, and natural images on the platform.

According to an Instagram user quoted in the article:

“It’s not cool anymore to be manufactured.”

And Lynsey Eaton who co-founded an influencer marketing agency added this:

“Previously, influencers used to say, ‘Oh, that’s not on brand,’ or only post things shot in a certain light or with a commonality. For the younger generation, those rules don’t apply at all.”

There are a few reasons behind this:

As highly-polished photos have proliferated, the “Instagram aesthetic” has come to feel bland and cookie-cutter.

We’ve spoken before about the red vs. blue ocean strategies, picking a strategy where there is less competition. Staged Instagram photos are achieving mass scale, and it’s harder to compete for attention.

We’ve reached “peak perfection.” Ugly Drinks’ social media and community manager Brittany Zenner calls it “influencer saturation.” There can be too much of a good thing.

The “standard” way to post to Instagram with your very best pictures of your very best self is no longer the only way to get engagement. And with this lowering of the bar comes a welcome to many different types of content.

Memes included.

Having seen memes pop up across social media before, we’ve found there to be a few defining characteristics of what makes this type of social media content so engaging. Memes are …

Relatable. This is a core element of a successful meme. They summarize a widespread feeling that everyone can relate to.

Witty. Memes are clever. They have a way of putting obvious things succinctly in a way that we hadn’t thought of before.

Entertaining. With the combination of relatability and cleverness, memes can be an incredibly fun piece of content, like being in on an inside joke shared with thousands of others.

For example:

The famous “This is fine” meme

It’s especially important to note:

Not all memes need to get a laugh.

And you can use memes in your feed and in your Stories, in DMs, and anywhere else you communicate with your customers.

Like a customer service interaction with an MVP customer?

Because of these factors and more, brands have began experimenting with memes on their Instagram profiles. Here are some examples of memes in the Instagram feeds of top brands.

10 On-Brand Examples of Memes in the Instagram Feed

1. Glossier

The beauty brand has over two million followers and often sprinkles in memes among its standard posts about beauty tips and products. Often times, you’ll see Glossier highlighting messages from its community, like in this tweet-turned-Instagram-post:

View this post on Instagram

A post shared by Glossier (@glossier) on Apr 10, 2019 at 12:00pm PDT

2. BarkBox

BarkBox delivers subscription boxes of dog toys, treats, and chews. Their Instagram feed is almost all memes. They’ll often add captions to photos of dogs, and these captions speak from the dog’s perspective. BarkBox has taken advantage of trending topics, too, posting memes related to the latest Taylor Swift song or Avengers movie.

Here’s an example of their capitalizing on a popular Instagram meme and featuring user-generated content:

View this post on Instagram

so get your likes in now

⁣ ⁣ @tikatheiggy

A post shared by BarkBox (@barkbox) on Apr 11, 2019 at 9:05am PDT

3. Curology

Curology, a skincare company, has the best of both worlds on its Instagram. In addition to a collection of beautiful photography and professional graphics, they sprinkle in the occasional meme:

View this post on Instagram

Acne can be a stage 5 clinger.

Time to cut the cord.

A post shared by Curology (@curology) on May 9, 2019 at 7:00pm PDT

Curology is a good example of a mix of social media content types. They cross-post community tweets as testimonials, they show before-and-after images of their customers, they have marketing graphics and staged photos. And they use the occasional meme.

4. Ritual

Like Curology, Ritual places memes right alongside the more polished studio photography in its feed. Here’s a view of their feed at the moment:

The vitamin company uses memes to get across messages like “take your vitamins” along with empathizing with its audience when you’re just not feeling yourself.

5. Hims

Hims does a LOT of memes on their account. One of their specialties is reposting tweets:

View this post on Instagram

make

future

you

proud

A post shared by hims (@hims) on May 5, 2019 at 10:35am PDT

Hims does a great job of finding tweets that are relevant to its brand message: Use Hims products to protect your skin, prevent hair loss and erectile dysfunction, and sleep better. These health problems are rife for memes because they’re relatable. As you can see from the Hims accounts, there are lots of examples to choose from.

6. Burrow

This example from Burrow combines the meme trend with user-generated content. The post is a reshare from @meme_love_you_long_time’s account, and it fits with Burrow because the furniture company sells fancy furniture like leather couches.

View this post on Instagram

Tag a friend that needs a leather sofa.

#MyBurrow #StayOnTheSofa #NeverNormal #Memes #DailyMemes #MemeSlayer (via: @meme_love_you_long_time)

A post shared by Burrow (@burrow) on Apr 30, 2019 at 6:08am PDT

7. Ugly Drinks

Ugly Drinks has a really stellar approach to brand-building and creating a unique voice on social media. Part of that unique voice is sprinkling in memes to their Instagram content. Alongside pictures of their product (cans of flavored, carbonated water), Ugly adds memes with captions related to bottled water:

View this post on Instagram

You know there's a subscription service for that, right?

#glugugly

A post shared by Ugly Drinks (@uglydrinks) on Mar 10, 2019 at 11:30am PDT

8. Slim Jim

The entire Slim Jim account is memes, many of which reference their snack foods directly. Slim Jim has a strong focus on many of its branded hashtags and communities like the #LongBoiGang. This meme below is one of the more obvious Slim Jim CTAs:

View this post on Instagram

Boom shakalaka

A post shared by Slim Jim (@slimjim) on Feb 20, 2019 at 1:09pm PST

9. SparkNotes

SparkNotes understands its core audience: students and learners who can resonate with pop culture memes. The company creates study guides for a variety of topics, and their Instagram content is rife with empathy for the experience of the student: what it feels like to study, to pass a test, etc.

The majority of SparkNotes’s memes are related to TV shows like The Office, Arrested Development, and Parks and Rec. Here’s one from The Office:

View this post on Instagram

EVERYBODY DANCE NOW.

#sparknotes

A post shared by SparkNotes Official (@sparknotes_) on May 10, 2019 at 12:54pm PDT

10. Bustle

Bustle, a premium publisher reaching millennial women, has built its Instagram audience with a content stream full of memes. This includes their primary Instagram Feed as well as Instagram Stories, where they routinely get 90%+ completion rates on their Stories content.

Much of their feed is full of Twitter memes or photos that resonate with their audience, like this Monday post:

View this post on Instagram

i am Leslie & Leslie is me

A post shared by Bustle (@bustle) on Jun 3, 2019 at 6:00am PDT

Resources for Meme-ifying Your Instagram Profile

If you want to hop on this trend, first consider:

Do memes resonate with my target audience?

Are memes a fit with my brand’s voice and tone?

We’ve found that the majority of brands who make memes work are speaking to a younger demographic of consumers and that the brands themselves have a more personable, casual voice and tone. It’s more rare to see memes used with B2B brands or with brands that have an older demographic … at the same time, it could be interesting to evaluate as a competitive advantage.

Regardless, if you’re interested in getting started with memes, here are a few of the resources we’ve found to help make your meme-finding fast and efficient:

1. Source memes from popular tweets

Twitter can be a useful space to hear about the latest memes as well as find content that you can repurpose for Instagram (note how brands like Glossier do the latter with user-generated content and testimonials). One of the best places to begin is by looking at a list of popular tweets from sites like Zeitgeist.

If you’re thinking about repurposing tweets as Instagram content, then you can rely on a feed of your brand mentions via an engagement tool like Buffer Reply.

2. Source memes from meme aggregators and Reddit

Memebase and Memedroid are just a couple of the sites that collect popular memes. You can get a good overview of what’s trending by looking here. In addition, some of the biggest communities on the Internet are also home to the latest memes. If you check out Imgur and Reddit, you’re likely to find a good pulse on which memes are popular now.

3. See what the top Instagram meme accounts are sharing

Instagram meme channels are a thing, too. You can find a solid list of these IG accounts in this story from Media Kix.

And the number one rule we’ve seen with memes: Tie the meme back to the product.

This can be a direct tie-in like the Slim Jim sample above, or it can be a subtle, emotional one like how SparkNotes does it. Either way, it can be tempting to use memes for the sake of using memes (they are quite enjoyable); the best brands find ways to make memes that engage with the audience and build brand loyalty.

Over to you

What are some of your favorite meme accounts on Instagram?

Do you find the meme strategy to be effective for brands?

It’d be great to hear your perspective on this. Feel free to leave a comment below or come find us on social media!

Thank The Meme-ification of Instagram for first publishing this post.

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preachbvne · 5 years ago

Video

1 Corinthians 9:11 The "Good Ground" of Preach B.V.N.E" SOW" Only as You...

Beloved, We have Moved- and Our Mailing PO BOX will be Changed soon... But for Now- so All Seeds, Gifts & Offerings sent via Mailing can still be Mailed to PO BOX 606, Goodlettsville, TN 37072

Once it is Changed I will Do a Video and Will Repost this Same Image, with New Address. All other Links and Apps for Giving will remain the Same.

Blessings to you all! Let the Lord Christ Jesus Be Maginified! "I Prophesy to The Perplexities and Give the Practicalities"

~~~~~SEED SOWING~~~~~ https://www.youtube.com/watch?v=blpPUsyM1Xc

Fruit that Abounds to Your Account Sow into the Good Ground of Preach Be A Voice Not An Echo, Yet Only as you have Purposed in your Heart.. For God Loves a Cheerful Giver!

The Truth of the Word –All things Decent and In Order 1 Corinthians 9:11 (KJV) 11 If we have sown unto you spiritual things, is it a great thing if we shall reap your carnal things?

1 Corinthians 9:11 (AMP) 11 If we have sown [the good seed of] spiritual things in you, is it too much if we reap material things from you? Only What you Plant You will Harvest What this means Galatians 6:7 (KJV) 7 Be not deceived; God is not mocked: for whatsoever a man soweth, that shall he also reap.

Galatians 6:7-8 (MSG) 7-8 Don’t be misled: No one makes a fool of God. What a person plants, he will harvest. The person who plants selfishness, ignoring the needs of others—ignoring God!—harvests a crop of weeds. All he’ll have to show for his life is weeds! But the one who plants in response to God, letting God’s Spirit do the growth work in him, harvests a crop of real life, eternal life.

Give ONLY as You have Purposed in Your Heart... If you have Not Purposed in Your Heart...Don't Give

2 Corinthians 9:7 (KJV) 7 Every man according as he purposeth in his heart, so let him give; not grudgingly, or of necessity: for God loveth a cheerful giver.

2 Corinthians 9:7 (MSG) 6-7 Remember: A stingy planter gets a stingy crop; a lavish planter gets a lavish crop. I want each of you to take plenty of time to think it over, and make up your own mind what you will give. That will protect you against sob stories and arm-twisting. God loves it when the giver delights in the giving.

Why Sow Seed? First, Preach Be A Voice Not An Echo is Good Ground

Second, Sow Seed as You have Purposed: "Not because I desire a gift: but I desire fruit that may abound to your account" (Philippians 4:17).

We must go Further…Faster! A Fire of the Gospel that Will Not be Quenched! Forward by Grace!

TRUTHALITY! Facts are Temporal Truth is Eternal! What is real? The TRUTH that, Nothing is too hard for God!

Not Inspirational Speaking, But Word-Based Preaching!"

Preach Be a Voice Not an Echo www.preachbvne.webs.com www.preachbvne.blogspot.com Twitter@Preach_BA_Voice Instagram: https://www.instagram.com/preach_bvne/ Facebook: www.facebook.com/PREACHbeaVoicenotanEcho Pinterest: https://www.pinterest.com/PreachBVNE/ Youtube Channel: https://www.youtube.com/c/PREACHbeaVoicenotanEchoMinistry

To Sow into this Ministry Mail to: Shawntrell Davis P.O. BOX 606 Goodlettsville, TN 37070 CashApp: $KingdomStewardDavis PayPal: www.paypal.me/SHAWNTRELLDAVIS or Email:[email protected]

Thomas Emmanuel Davis III Shawntrell Davis Ambassadors of the Word of Reconciliation Followers of "The Way"

Distributors of the Revelation! Distributors of the Truth! Distributors of the Release!

S.H.I.F.T Suddenly Heaven Invades Forcing Transformation!!

#YesLordIWill #CryLoudAndSpareNot #TheLordMyGodIsWithMe #PartakersofHisGlory #FortifiedBrazenWall #Repent #TheKingdomOfGodIsAtHand

Let the Lord be Magnified! Announcing the Coming of the Glorious Kingdom of God!

2 Corinthians 5:20(KJV) 20 Now then we are ambassadors for Christ, as though God did beseech you by us: we pray you in Christ's stead, be ye reconciled to God.

Matthew 24:14 (KJV) 14 And this gospel of the kingdom shall be preached in all the world for a witness unto all nations; and then shall the end come.

Obadiah 1:1 (KJV) 1 The vision of Obadiah. Thus saith the Lord God concerning Edom; We have heard a rumour from the Lord, and an ambassador is sent among the heathen, Arise ye, and let us rise up against her in battle.(They will Fall)

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paradoxicalca · 5 years ago

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[OC] What if there were 100 hockey teams?

reposted with permission after a confusing series of deletionsIf that title reminds you of anything, that’s because I did the same thing for the NBA last summer when I was still young and virile. Now, as I've graduated high school and entered the twilight of my life, I find myself drawn to the concept again, like a retired sailor to the entrancing and unforgiving sea -- but this time not just for any sport I happen to watch, but for my all-time favorite sport, ultimate frisbee. Wait, no, hockey.“Now Jake,” you might be wondering, nonplussed that you somehow know my first name, “Why? Why any of this? Don’t you have anything better to do? Aren’t there a wide variety of issues arising out of an NHL suddenly in triplicate?”To answer the former, no.The latter, though, requires a bit of a longer explanation, and I actually have a variety of reasons I think you’ll find more than convincing.100 NHL teams means more hockey to watch, I think we can all agree that would be cool and goodHockey fans are incredibly insecure about their sport, and adding 100 teams would really make headway towards dunking on people who never really had that strong of an opinion on hockey and just want to have a quiet and friendly dinner for once in their godforsaken lives, would you please quiet down for half an hour?100 NHL teams means 69 new teamsI didn’t want to repeat points from the NBA post but, again, this is the only realistic way San Diego could get an NHL teamThe talent pool would be so diluted that a ton of people who really want to play in the NHL could do it, and I want as many people to be happy as possible in this and everything elseMy buddy Thomas would be so hyped dude let me tell youHockey isn't exactly an unpopular sport, most of these teams would only be hemorrhaging a large amount of money instead of a gigantic amount of moneyNow that my facts and logic have thoroughly persuaded you, we have to consider an issue that comes up with this post and not with the NBA one: the NHL is much more north-heavy in its fans than basketball, with hockey fans disproportionately Canadian or from the northern states. How could anyone accommodate for this? What kind of brilliant mind could concoct a solution? I hear you cry. Well I couldn’t find a brilliant mind, actually, so you’ll have to accept my solution.I decided the only fair way to figure this out was to index the number of Twitter followers each team had, since that’s increasingly a good way of measuring fanbase numbers, and divide the number of followers of Canadian teams by American teams. This panned out to 6,941,000 Canadian fans and 21,698,000 American fans, which means roughly 32% of new teams, or 22 out of 69, are gonna be Canadian, which seems fair to me.(Side note: I realized about halfway through this process that northern places like Boston and Detroit are lumped in with places like Carolina and Florida with this plan, not accurately representing the split between the Sun Belt and the Snow Belt, but I had to click through 31 Twitter accounts and my internet’s really slow, I truly could not be bothered to redo it.)(Second side note: when I googled “NHL teams fanbase sizes,” every site I found gave me Facebook fan numbers, but for some reason Canadian teams have much better representation on Twitter than on Facebook, so I decided to go with that because I felt bad for them.)Anyway! Let’s get to team making.We start with putting teams back in cities that lost one, which means one team for each of the cities on this Wikipedia list. Well, actually not every city, only the ones that are missing a team. Actually not all of those too, since while the Americans played in cities that no longer have teams (specifically Brooklyn), both are within a reasonable distance of a modern team. God, this is kind of a pain. Whatever, that’s 38 teams, let’s move on.Next we’ll be dispersing 22 teams across Canada. But where? I’ll start with one team for every province and territory, which means, yes, an NHL team will finally be gracing AWG Arena in Iqaluit. We’ve all been waiting for it. This will create 7 teams, each more inevitably successful than the last.Okay, 15 more, that can’t be tough, right? Just take the most populous metropolitan areas, slap a team on their biggest arena, call it a day. Easy as beating Tampa in the first round. So there’s 60 teams.3.5. ...Actually that just added about 14 more to southern Ontario. New rule, disperse them amongst the biggest metropolitan areas with a cap at 4 more for southern Ontario. As easy as beating Pittsburgh in the first round. There’s 60 teams.We can finally get down to the US. We’ve got 40 teams left, which leaves us a lot of wiggle room, but let’s start out by doing the same thing we did with Canada, but one team for every northern state. There isn’t really a set definition of the northern US, so I thought I’d go by snowfall, which was kind of hard to find (to my Californian shock, the amount of snowfall a region gets varies year by year) -- eventually I went with this very cozy map of the chance a county will have a white Christmas, and based on that found a vague definition of northern states. That’s 79 teams.That added up fast. There’s only 21 left! That’s only two-thirds of the current NHL! We’ll start working through them by first by adding extra teams to cities that can support them but don’t have them already, which will only be three more in Chicago, Boston, and Philadelphia. There’s 82 teams.5.5. I theoretically could have added one to the Detroit metropolitan area, as well, but I'm gonna say I didn't because the place seems too monolithically Red Wings-supporting and not because I straight up forgot to.Alright, 18 left. I don’t really have any arbitrary things to fill now, so I’ll just disperse them among the bigger cities and the ones that have been named as good possible expansion cities for the NHL. In case the rest of this post didn’t seem arbitrary enough, this is where it really goes off the rails.In 1969, Clarence Campbell, president of the NHL, said that "it is conceivable that the Stanley Cup will be played for in Moscow in the not too distant future.” And you know what? I’m gonna listen to him, because the drama of a Moscow NHL team would be awe-inspiring. Let’s put some more in Europe, too. God abandoned all of my projects years ago, we can commit whatever sins we want.And that’s 100 professional hockey teams in 1 professional hockey league! To keep with the current NHL team structure as closely as possible, the teams have been divided into two conferences of 50 (renamed the Southwestern and Northeastern because I'm ontologically opposed to calling the likes of North Carolina "western"), each composed of 5 divisions of 10. The team names are all 100% serious attempts with reasoning behind all of them. The division names are the exact opposite, with absolute minimal effort put in.Southwestern ConferenceSnowed Out For Half The Season DivisionAlaska Timber WolvesYukon MalamutesYellowknife WhalehornsNunavut Aivit /// Nunavut WalrusesKalaallit Nunaat Nanot /// Greenland Polar BearsWood Buffalo CranesEdmonton OilersCalgary FlamesSaskatoon StallionsRegina Buffalo BonesShould’ve Pulled Their Weight in the Civil War (And Also British Columbia) DivisionVancouver CanucksVictoria SpiritsAbbotsford CascadesSeattle EmeraldsPortland RainbudsIdaho PinesMissoula CutthroatsBillings MagicWyoming BroncsColorado AvalancheAbsolute Nexus of Ice Hockey Culture DivisionSacramento GrizzliesOakland OaksSan Jose SharksLos Angeles KingsAnaheim DucksSan Diego AcesVegas Golden KnightsArizona CoyotesUtah GullsNew Mexico BombersThought “IceGators” Was An Acceptable Name For A Professional Hockey Team DivisionOklahoma City BlazersDallas StarsHouston AerosSan Antonio BatsNew Orleans BrassTampa Bay LightningFlorida PanthersAtlanta ThrashersCarolina HurricanesNashville PredatorsBack To The Cornfields DivisionSt. Louis BluesKansas City ScoutsIowa GoldfinchesOmaha TornadoesSouth Dakota ChoppersMinnesota WildNorth Dakota MooseDuluth RaptorsMarquette MartensWinnipeg JetsNortheastern ConferenceDivision Of The Unsalted Seas, Which I Learned Was A Name For The Great Lakes While Finding Duluth’s Team And Is So Much Cooler Than The Great Lakes DivisionMilwaukee BadgersChicago BlackhawksChicago SoulIndiana BeastsCincinnati StingersColumbus Blue JacketsPittsburgh PenguinsWest Virginia RattlesnakesDetroit Red WingsGrand Rapids MastodonsOverpopulated (For Some Reason) DivisionHampton Roads RhinosWashington CapitalsBaltimore SkipjacksPhiladelphia FlyersPhiladelphia HellbendersNew Jersey DevilsNew York RangersNew York IslandersHartford WhalersSyracuse OlympiansGood Ol’ Ontario Boys DivisionLondon MarquisHamilton TigersKitchener EaglesMississauga BullsToronto Maple LeafsKingston BattalionBuffalo SabresRochester ScorpionsOttawa SenatorsSudbury FalconsPrincipally Anti-British DivisionProvidence RedsBoston BruinsBoston LibertyNew Hampshire ChinooksVermont MilitiaMaine CatsHarfangs de Sherbrooke /// Sherbrooke OwlsCanadiens de Montréal /// Montreal CanadiensWanderers de Montréal /// Montreal WanderersNordiques de Québec /// Quebec NordiquesQuintilingual DivisionSéismes de Saguenay /// Saguenay EarthquakesMoncton Phoenix/Phœnix de MonctonHalifax OspreysNewfoundland LandseersCharlottetown Blue JaysLondon LionsCoqs de Paris /// Paris RoostersStockholm Väringalidet /// Stockholm VarangiansМосковские медведи /// Moscow BearsПетербургские тюлени /// St. Petersburg Grey Seals(The three slashes indicate a translated, but unofficial version of the name -- the Moncton Phoenix’s name looks different because it’s officially in both English and French)Here's a map of all the teams, by the way. It was mostly a reference for making divisions, so there's no names or anything, but it might be interesting to look at.So we've got 100 NHL teams at our disposal now, but we don't have players for most of them. The NHL's guidelines state that a team can have no less than 20 and no more than 23 players, which means we need somewhere between 1,380 and 1,587 players to fill out all these rosters. As far as I'm aware, hockey players are a reasonably important part of hockey teams, so finding some more would probably be wise.Thankfully it won't be hard. the NHL is far and away the most prestigious level of ice hockey anywhere in the world, averaging almost triple the attendance of the next highest league, and the global nature of ice hockey means that there are people from all over the world who would love to play for the NHL. We won't be hurting for players here. The leagues we'll poach them from might. But we won't.However, if we just have an expansion draft for the new teams, they'll be left with CHL/AHL/KHL/NL/SHL/&c.-tier caliber to match the first 31 teams' NHL caliber -- it'll be patently unfair. To ensure the parity hockey fans love to boast about, we'll give each team three players to protect, and throw the rest into the draft. Three is enough to maintain an old core, I feel, but not too much to keep your entire talent base; teams like San Jose and Boston would still be good, but not excessively so.Also the draft will be held in a randomly-selected new city, regardless of its facilities (or lack thereof), each team will be given 30 seconds to make its pick, and Eric Andre will be the host. That feels right.The season probably won't look too different, we don't need to reinvent the wheel here, we just need to restructure things a bit. I'm thinking we expand the season to 113 games, starting the season a full month early -- 9 series of 3 against intradivision teams, 30 of 2 against intraconference teams, and 26 games for interconference teams to be divvied up as the teams see fit. I foresee absolutely no possible negative consequences that could come from this.Following this, there's the playoffs, which I've decided to make a little bit complex. Each conference will see 24 teams make the playoffs, with the rounds going through a standard seeded format until there are 6 teams in total left. At that point, they'll be combined and re-seeded, and the #1 and #2 seeds enjoy a bye as #3 plays #6 and #4 plays #5. The winner of those two series plays the #1 and #2 seeds, respectively, and the winner of those series goes on to the Stanley Cup.That's 6 rounds, if you were curious. I could've just gone with a 64-team playoff, but that's kind of boring and also longer -- this is more streamlined. It also sucks, but I'm kind of working with a 100-team league here, if you hadn't noticed. If you've got a better idea, I'm all ears.What are the ramifications of this, you might wonder? I don't really know, honestly, and I'd hate to find out. They'd probably be worse than any of us would think in entirely unexpected ways, something like the exorbitant amount spent on the Paris team being the final nail in the coffin for the worst recession in recent French history or something.The only way this could really work would be if it were a kind of tiered system, like in European leagues. Have a couple levels of professional hockey, have the winners of each league advance to the next-highest and the losers be demoted to the next-lowest. Smaller markets could have their own teams without worrying about competing with juggernauts, and we might even see some Cinderella stories -- an unreal Cup run by Sherbrooke from the 3rd level to the 1st, or an owner of an NHL team tanking it so hard it falls to the dregs. That would be really cool and be a whole lot of fun for a whole lot more fans, which is why the league will never do it.That’s about all I’ve got, to be honest. I know I used this joke on the NBA post, but it's true here too -- it's 2 A.M. as I write this and I have to wake up in like 4 hours, I've rapidly run out of the energy to care. Thanks for reading, sorry for wasting your time, make sure to give your grandma a call when you’ve got the chance [OC] What if there were 100 hockey teams? Source

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a-alex-hammer · 5 years ago

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Essential (and Surprising) Social Media Statistics to Inform Your Strategy

What role do social media stats and facts play in your day-to-day?

As social media marketers, we do our best to be data-informed with the decisions we make for our social media strategy at Buffer. Social media stats make a difference.

Plus, you never know when you’ll need a good trivia tidbit to impress at a party.

In this post, we hope you’ll find it all: both the necessary stats and facts to inform your social media decisions plus some social media numbers that will surprise and entertain.

Keep reading to see the numbers on social media demographics, usage, trends, and much more. We hope these statistics and facts will arm you with the knowledge you need to build an even stronger social media strategy.

Social media statistics and facts, overall

Our first grouping of social media statistics is very meta: it’s about the state of social media itself. We thought we’d begin by taking a bird’s eye view of the social media landscape before zooming into each social network in particular. To begin with, check out these numbers for social media usage worldwide:

Social media usage worldwide

For context, as of May 2019, total worldwide population is 7.7 billion. So that means that 57 percent of the world’s population is on the internet. More people are online than those who aren’t online.

And as far as social media usage goes,

45 percent of the world is on social media

If you have the internet, there’s an 80 percent chance you have a social media account, too.

Yes, and it gets even more mind-blowing.

The most popular social networks

It’s interesting to know how many people – total – are on social, but how about where these social media users spend their time. If you want to play along, go ahead and think about the order of the top 10 social networks with the most users. Keep in mind, these are total user counts, not necessarily active users, which not all social networks reveal.

All these user numbers are the most recent ones we could find online. Please do let us know in the comments if you’ve seen a more recent statistic.

Facebook — 2.4 billion users

YouTube — 1.9 billion users

WhatsApp — 1.6 billion users

Instagram (tie) — 1 billion users

WeChat (tie) — 1 billion users

TikTok — 800 million users

LinkedIn — 610 million users

Reddit — 542 million users

Twitter — 330 million users

Pinterest — 265 million users

Next, we’ll drill down into some specific demographics of these networks, starting with Facebook.

Facebook demographic statistics

The gender split of Facebook users slightly favors women. The exact breakdown is 54% women and 46% men. This ratio also appears when you look at Facebook usage amongst internet users: 62% of all men who are online have a Facebook account, while 72 percent of women who are online are also on Facebook.

Among U.S. residents, here’s the breakdown of Facebook usage by age:

51% of 13-17 year olds use Facebook

81% of 18-29 year olds use Facebook

78% of 30-49 year olds use Facebook

65% of 50-64 year olds use Facebook

41% of 65+ year olds use Facebook

And also among U.S. residents, here’s how Facebook usage varies according to where you live.

75% of adults living in urban areas use Facebook

67% of adults living in suburban areas use Facebook

58% of adults living in rural areas use Facebook

Instagram demographic statistics

Instagram tends to have some of the most highly-publicized of statistics as their announcements about usage tend to make headlines. You’ve probably heard some of the recent ones:

The biggest demographic group on Instagram is males between 18 and 24 years old. In fact, the 18-to-24 age group makes up 75% of all users on Instagram.

The Pew numbers bear this out as well. Pew draws its demographic lines between 18 and 29 years old. According to their U.S. figures,

64% of 18-29 year olds use Instagram

40% of 30-49 year olds use Instagram

21% of 50-64 year olds use Instagram

10% of 65+ year olds use Instagram

And here are the stats on location demographics.

In the U.S.,

42% of adults living in urban areas use Instagram

34% of adults living in suburban areas use Instagram

25% of adults living in rural areas use Instagram

While the U.S. is the country that uses Instagram the most, can you guess the rest of the top three? Number two is Brazil and number three is India. Both have more than 60 million users.

Twitter demographic statistics

Again according to our friends at Pew, this is how Twitter ranks in terms of usage by age group:

32% of 13-17 year olds use Twitter

40% of 18-29 year olds use Twitter

27% of 30-49 year olds use Twitter

19% of 50-64 year olds use Twitter

8% of 65+ year olds use Twitter

It’s interesting to see how the ages skew younger on Twitter, and those percentages are notable in contrast to Facebook and Instagram, which have huge percentages.

LinkedIn demographic statistics

LinkedIn’s demographics have a couple interesting differences from the social networks we’ve covered already. First, here are the age demographics:

29% of 18-29 year olds use LinkedIn

33% of 30-49 year olds use LinkedIn

24% of 50-64 year olds use LinkedIn

9% of 65+ year olds use LinkedIn

Yes, and where things get interesting is when looking at the stats for education and income demographics.

In terms of education demographics:

And similarly, with income,

And, just for fun,

Obviously these numbers are at the top of the charts for social networks for these demographics, which makes sense with the career emphasis that is placed on LinkedIn.

Pinterest demographic statistics

As many of you know, Pinterest is associated with a majority-women audience. There’s lots of ways to look at the numbers behind this. These stats from Pew tell a pretty good story:

In the U.S.

41% of women who are online use Pinterest. Meanwhile

16% of online men use Pinterest

And in terms of age breakdown …

34% of 18-29 year olds use Pinterest

34% of 30-49 year olds use Pinterest

26% of 50-64 year olds use Pinterest

16% of 65+ year olds use Pinterest

A couple of bonus stats we love about Pinterest is how well the platform ties into shopping. Over 175 billion items have been pinned on Pinterest, and nearly two in three pinners — 61% — have made a purchase after seeing something they like on Pinterest.

Snapchat demographic statistics

And many of you know the demographics that are most commonly associated with Snapchat. As the numbers tell it, Snapchat’s audience is young.

69% of 13-17 year olds use Snapchat

68% of 18-29 year olds use Snapchat

The numbers fall off a cliff after that point. 26% of 30-49 year olds use Snapchat, 10% of 50-64 year olds use Snapchat, and 3% of 65+ year olds use Snapchat.

5 surprising social media statistics and facts

#1:

80% of brands are under the impression that they are doing social media customer service exceptionally well.

Only 8% of their customers agree.

#2:

90 percent of Instagram users are younger than 35.

(This is a good reminder that Snapchat and TikTok and other “young” social networks aren’t the only places that younger demographics spend their time.)

#3:

Today, more pictures are taken every two minutes than were taken during the entire 1800s.

#4:

On WordPress alone — which is the software we use to run our Buffer blogs — 70 million blog posts are published every month.

(Not exactly social-media-related, but wow, that’s a lot of content to be shared!)

#5:

U.S. adults spend an average of 1 hour and 16 minutes each day watching video on digital devices. And this includes a majority of the population: 78% of people watch online videos every week, and 55% watch every. day.

How to say hello to us

We would all love to say hello to you on social media – especially Twitter!

Thanks for listening! Feel free to connect with our team at Buffer on Twitter, Buffer on Facebook, our Podcast homepage, or with the hashtag #bufferpodcast.

Enjoy the show? It’d mean the world to us if you’d be up for giving us a rating and review on iTunes!

—

About The Science of Social Media podcast

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing tactics from brands and influencers in every industry. If you’re a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you’re sure to find something useful in each and every episode. It’s our hope that you’ll join our 27,000+ weekly iTunes listeners and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

Originally written Jun 10, 2019. Last updated Jun 9, 2019

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#success #motivation #AlexHammer #Founder #CEO #Ecommerce #ROI #Charlotte #Secrets #win

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banjopeony95-blog · 6 years ago

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Tips on how to Make Your Instagram Work For You

There are no solid rules as to learning to make sure your Instagram posts work in your case. There is just a few rule of thumbs and I think Neil Patel, author and internet entrepreneur, nailed quite a few of these down in an article. But I'll allow it to be short without some time to pass through each of them yourself and I'll toggle the benefit in accordance with things i think is very important for an Instagram post without beating throughout the bush. Buy a Good Picture Not every single one of the posts should be postcard-ready - you just need to several quality pictures that highlight the very best of your products or services. There was when a food delivery site i followed on Twitter who made the top food but had the worst-lit pictures on Instagram. I guess it's time a waste of potential and asked them whenever they might actually tweak their pictures just a little with filters before posting it. They did along with their pictures have already been mouth-watering since that time! Get Personal Provide your Instagram account a face, someone they're able to correspond with or post a behind-the-scene picture. There exists a valid reason why people seek out BTS YouTube videos before/watching a movie or tv series. Human beings are curious that way. If they can relate to you, they're half-way hooked. Be Funny, Be Quirky, Be In-the-Know, Be Cool or Any One of Those If you cannot be funny, be quirky. If you cannot be quirky, be in-the-know. Folks who wants be in-the-know, be cool. Select one. This way, people remember you if you peek around the corner. They see you through the corner of their eye and know it's as well as they're interested again. That's branding. Get an Influencer I was born inside the time period once you call someone an influencer, your mother and father probably thought that they were drug pushers. In the digital age, it means anyone who has a substantial following on their own social websites accounts. When you can afford to pay among those Youtubers or Instagrammers to spotlight your merchandise, great. If you can't, hire a company affordable it is possible to use, preferably within the same industry However, not your competitor. Did I must say i say that? =) The is really a list online that teaches you the ones by having an International platform. Should you be going local, avoid being afraid to negotiate with these. Use Instagram Ads Providing you keep to your financial budget and also have a pretty eye-catching short video, Do it now. Don't be spending thousands on the ads, anyway. Once you've split the fee up between Facebook, Twitter, Instagram, and Google, you may like a decent ROI. What you would like to relish, after your day, is eyeballs. Run Contests and Encourage Positive Engagement Posts offering something nifty or simple will surprise even reliable folks. Many people will attempt their darnest to win a notebook, a set of tickets into a amusement park, a container of hand lotion, any occasion, air tickets or perhaps a grand piano. Whether it's free, not many will complain. And besides, when compared with Facebook, Instagram's got fewer rules to follow along with... for the time being. Use Hashtags I cannot say enough about how exactly a lot of people are utilizing hashtags wrongly. You never post a photo of one's baby and employ a hashtag like #AngieandBobsBabyisSoCute. 1) No one is using that hashtag so it's a total waste (and space); 2) You need to use a hashtag that individuals can look for and therefore are already using; 3) Find other similar posts for inspiration and like for exposure. It's also possible to produce your individual cool hashtag and advertise it everywhere. I mean, EVERYWHERE which means that your friends, family, and followers uses it too. Now, This is the intent behind a hashtag. All the best finally, enjoy yourself! For more details about repost for Instagram please visit web site: visit site.

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joefnolan80 · 6 years ago

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Social Media Beyond Facebook Part One

A few weeks ago, Facebook’s stock took a historic plunge, losing $119 billion in one day. It’s the largest one-day stock drop in history. Younger generations are leaving Facebook for newer social media sites, while others are fed up with scandals surrounding data usage.

Although Facebook is still a powerhouse, other social media sites are on the rise. In this two-part series, we are going to look at some of the most popular social media beyond Facebook and how to make the most of them to grow your client base as a land agent.

Instagram

Instagram is a photographer’s paradise. The land industry thrives on this platform, as pictures of beautiful properties rack up thousands of likes. Chris Miller, ALC, gave us some insider tips for having a successful Instagram account.

Make The Photo The Star

“A picture is worth a thousand words” perfectly captures how to be successful on Instagram. Wordy posts that would normally do well on Facebook flop on Instagram. When thinking about what to post, think about what draws the eye: rich colors, sweeping shots of land, and pictures of horses on ranch land.

If you need any inspiration, check out Miller’s Instagram page. It’s an excellent mix of stunning land shots, short videos of properties, and promotional material for his real estate group, American Forest Management.

“I post tract photos of lands I have for sale, I do some iPhone video clips that I create in movie maker which I share to talk about tracts or land-related issues. I also just share really good photos of land pictures or land management activities that I think interest landowners,” says Miller. “I take some great photos from the side of the road or when I am walking a tract and see something interesting.”

Consider Using Apps

There are apps to make photos better, schedule posts for you, and track all your likes and comments. Apps can take your Instagram game to the next level. Chris Miller likes the app Ezy Watermark.

“I use an app called Ezy Watermark to add my company’s logo to my videos and some photos for brand awareness as well. However, I have heard Instagram favors photos with no text so I do not use this on every photo.”

The Repost app is also a fan favorite with land experts. You can use this app to repost from other Instagram accounts. This is great because it can save you time from having to create your own post while still staying top of mind and providing valuable content to your followers.

Love What You Do

If you always get your thumb in the way, you might want to try another platform. However, if you love photography, like Miller, Instagram might be the perfect social media site for you. “I enjoy photography, especially iPhone photography. So it is enjoyable to me to take the photos and share them and then see how people react to the photos. I think it helps tremendously with top-of-mind awareness among your following and makes people think of you in land conversations they have or if they have a need.”

Having fun with Instagram also adds authenticity and makes your brand seem more relatable. This helps to generate trust from your audience.

Twitter

Twitter is rapid-fire takes on current news, different topics, and anything else you can imagine. RLI Future Leaders Committee Member Tim Hadley put it perfectly in his guest post for RLI: “Twitter is like a crowded club where you pop in and out of conversations and stay with the ones you find interesting.�� But amid all the chaos, there are a lot of opportunities to brand yourself and meet new people.

Tweet Frequently And On Brand

The speed and vast amount of content of Twitter can sometimes feel catholic, but there’s a method behind the madness. Tweeting frequently keeps you top of mind for clients. Tweeting about topics related to land shows off how much you know about the industry and how in the know you are.

Take Mossy Oak’s twitter account for example. They tweet frequently (about two or three times a day). While they post lots of different topics (land news, hunting tips, nature shots, promotions for new merchandise), it is all tied around their brand.

Stay On Top Of The News

Who has time to read through a whole newspaper? Twitter keeps you up-to-date on not just national news, but also news specific to your interests. Check out hashtags to find content on topics you are interested in and you can even join the conversation and share your own expertise using them.

Track What’s Working

One of the great things about Twitter is how easy it is to see how successful certain posts are. Just click on your profile, click the “Analytics” button, and you’ve got a detailed report of the engagement of every single thing you’ve ever tweeted.

Hear What’s Being Said About You

Social media makes it easier than ever to keep track of what people are saying about you, good or bad. Follow your company accounts and hashtags to see what clients are tweeting about you. Google Alerts are also a great way to know when you or your company are being mentioned.

While Facebook is still a great place to network on, there are many other social media platforms that you can promote your brand on, meet other professionals on, and get your name out to potential clients through.

In the second part of this series, we’ll explore LinkedIn, YouTube, and one more surprise social media site!

About the Author: Laura Barker is the Membership and Communications Specialist for the REALTORS® Land Institute. She graduated from Clark University in May 2017 and has been with RLI since October 2017.

The post Social Media Beyond Facebook Part One appeared first on REALTORS® Land Institute.

from News About Real Estate https://www.rliland.com/social-media-beyond-facebook-part-one

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kayleyfaheyus · 6 years ago

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Social Media Beyond Facebook Part One

Instagram

Make The Photo The Star

Consider Using Apps

There are apps to make photos better, schedule posts for you, and track all your likes and comments. Apps can take your Instagram game to the next level. Chris Miller likes the app Ezy Watermark.

Love What You Do

Having fun with Instagram also adds authenticity and makes your brand seem more relatable. This helps to generate trust from your audience.

Twitter

Twitter is rapid-fire takes on current news, different topics, and anything else you can imagine. RLI Future Leaders Committee Member Tim Hadley put it perfectly in his guest post for RLI: “Twitter is like a crowded club where you pop in and out of conversations and stay with the ones you find interesting.” But amid all the chaos, there are a lot of opportunities to brand yourself and meet new people.

Tweet Frequently And On Brand

Stay On Top Of The News

Track What’s Working

Hear What’s Being Said About You

In the second part of this series, we’ll explore LinkedIn, YouTube, and one more surprise social media site!

The post Social Media Beyond Facebook Part One appeared first on REALTORS® Land Institute.

from News About Real Estate https://www.rliland.com/social-media-beyond-facebook-part-one

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shweta-77-universe-blog · 6 years ago

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Instagram Marketing Tips

Why Instagram Marketing tips needed. Being today’s generation you must be heard about Instagram? Well if you are one among them who haven’t started with an Instagram account, this post on Instagram tips for beginners will definitely help you. What only started as the younger, immature sibling of Facebook where people would filter pictures only, now businesses adopted Instagram marketing as one of their major revenue-building tools! Today Instagram has more than 1 million advertisers and 8 million business profiles. Instagram Marketing is a part of Digital Marketing.

The question is who’s on Instagram?

According to HootSuite, maximum of Instagram users live in urban areas (32%), 28% of users live in the suburbs, and 18% of users in the country. Even the gender gap has widened as there are more women than men in Instagram.

Advertising on Instagram

While Insta was slow to give advertising privileges to all, nowadays if you have a business profile you can run an advertisement on Instagram.

Advertisers now have 4 Ad options:

Photo Ads

Video Ads

Carousel ads

Stories Ads

Why Invest in Instagram Ads?

According to Instagram, 60% people said they discover new products there, and 75% Instagrammers take action once inspired by a post.

Also, know that Instagram uses Facebook’s demographic data to serve up ads to appropriate parties. This makes the tool quite valuable for advertisers to target a niche audience because; Facebook owns a good history and better demographic targeting options.

How much the Instagram ads cost?

The model used is based on CPM’s (cost per impressions). Though Insta ads receive much higher engagement than Facebook ads, it comes with a price. According to Keith Baumwald, as the ads are quite highly targeted you could end up paying about $5 a CPM. But one advantage is that the advertisers have a control over how their budgets are allocated.

Other measures to control your Insta ad spend are, setting your ad schedule, setting your ad delivery method, and setting your bid amount.

Instagram Marketing Tips for Success in 2018

1: Start to Build a community around an actionable Instagram hashtags

This can be leveraged across other social platforms like Twitter and Pinterest, and works very well on Instagram and is the best way to engage your audience to engage with your brand.

For instance, Nike did with their winter campaign Choose Your Winter.

Smaller brands can leverage hashtag campaigns also.

Do know that the hashtags are very successful!

2: Instagram feed tips

If you want to post multiple pictures at once, use Instagram’s album feature that allows creating a carousel gram with multiple pictures in a slide format.

According to a study, a business should optimally post on Instagram per day 1-2, but no more or less. They also recommend the best times to post are between 8:00 am – 9:00 am and at 2:00 am.

3: Partner with a good cause which supports the values of your brands as well

A few brands make a unique approach to their posts by promoting and sharing partnerships with their followers.

Also, remember that Instagram marketing isn’t as strict as Twitter with its character limits while captioning a photo. With short and sweet captions you can enrich your posts.

4: Promote your Instagram on every platform

You need to share the insta posts on other platforms as well. Add an icon of your Instagram handle to your LinkedIn profile and your business card. Repost your Instagram photos to business Twitter and personal accounts. Even if you write blogs then you can share related links with your readers.

5: Analyse the beauty in your brand

Several B2B companies already ruled Instagram as an unusable platform for their business, they feel that they don’t sell food, beer, or clothing; their products are either unattractive or intangible then why should they use insta and share photo?

But there are other ways to build your brand even without directly showcasing photographs of your products.

Take photographs in work environment to give your followers a look into the day-to-day of your company’s unique culture. Crete a hashtag and ask your employees to use those hashtags while they post a photo about their vacations.

6: Use all the Instagram tools

Instagram offers several tools to beautify your photos, track your performance, and stay on top of changes.

One of the best Instagram photo tips is that learn about all the filters, special effects, and editing tools. Get your photos manipulated to get the most visually compelling result. Instagram also has a suite of business tools, so take advantage of it.

The main thing is that you need to be Insta-smart. Instagram is fast growing and changes are happening at a wink. Every business is competing with each other, so you have to pace up.

7: Exhibit beautiful experiences related to your brand

According to Instagram blog, showcase how your company visualize the world and makes it meaningful for the people. If there is no photographer, you can start a hashtag campaign and post photographs captured by your fans.

8: Get inspired

There are several incredible brands there on the platform and you must follow all of them. You will get new ideas and be more innovative rather.

Besides mimicking other companies, mimic your fans as well. According to Rachel Gillet, “In 2011 Chobani discovered that, even before they joined Instagram, their fans posted photos of their artful concoctions using the Greek yogurt. The Chobani fans used hashtags like #creationaday and #chobani to display the yogurt as a core ingredient so it appeared to Chobani to fit their well.

9: Instagram tricks to get followers

A very critical step in the process is interacting with the followers and the people you wish to follow you to earn real followers for Instagram.

If you are posting follow-worthy content then start to like, comment and follow others. If you wish people to engage with your posts, do the same with their as well. You need to search popular hashtags and like the posts. Write good comments on other’s posts and #regram images giving credit to the original.

#Instagram tips for beginners

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mannyscarwashseo · 7 years ago

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Visual Social Media, How Pictures Improve Your Social Media Marketing

Do you use visuals in your social websites marketing?

Have you been wondering how you are able to use images to take your marketing to a whole new degree?

To find out about visual sociable websites, I interview Donna Moritz for this episode of the Social Media Marketing podcast.

More About This Display

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what functions with social networking advertising.

The show format is on-demand talk radio (also referred to as podcasting).

In this event I interview Donna Moritz, who is a social media and visual advertising pro. She’s also the founder of Socially Sorted, a website designed to help little businesses reach more with visual sociable websites.

Donna shares the value of visuals in your social websites marketing.

You’ll discover the kinds of images that function best and the tools you can use to create them.

Share your feedback, read the show notes and find the links mentioned in this event below!

Listen Now

http://traffic.libsyn.com/socialmediamarketing/SocialMediaMarketing-078-14-01-31.mp3

You can also subscribe through iTunes, RSS, or even Stitcher.

Here are some of the items you’ll discover in this show:

Visual Social Media

What’s visual social media marketing?

Donna sees it because the usage of some kind of vision to communicate visually. It’s possible to use images or video to let a story or share a message. This was done in marketing for years.

As humans, it’s in our nature to convey visually. Images procedure quickly and people are attracted to them.

Listen to the show to discover why visual marketing has merged with social websites.

Why do artwork thing so much?

Donna explains how many people started using a site, where they would write in long form and build a community around it. Then along came Facebook, where articles became briefer and then Twitter burst on the scene using a 140-character limitation.

People have moved from sites to microblogs and now to multimedia microblogs. The only direction to go would be to speak with images. Together with Instagram and Pinterest, you are able to communicate only with images. Sometimes words aren’t even necessary.

People have consistently communicated visually–from as far back as painting images on walls. Picture source: iStockPhoto

Images are now even more popular with the capability to shoot video and photos using the camera on a smartphone.

Detavio Samuels, who owns the marketing business International Hue, stated, “The only thing shorter than a tweet or an article is a film.”

Listen to the show to discover why all platforms are becoming image-centric.

Picture Alternatives for marketers

Donna explains how it is possible to use images in various ways in your promotion.

It is possible to produce a short, snappy video; use images and images; slides or even a SlideShare demonstration; infographics and interrogate pictures.

You’ll figure out which one in the list below Donna found gets the maximum shares and answers.

Tips

How-to

Quotes

Checklists

Infographics

Jay Baer talks about becoming inherently useful in his book . If you’d like your picture to become shared a lot, then you have to make sure it’s beneficial to your target audience.

For highly shareable articles, make sure it’s beneficial to your target audience.

You have to remember that as humans, we connect emotionally to graphics greater than video, audio or text. People make decisions and take action faster when prompted by graphics, instead of by reading a lot of text.

You’ll discover how it is possible to use how-to images for your small business and why it’s simpler than you think.

Another great alternative would be to tease people with a picture. You don’t have to offer the entire process; rather add a call to action to get visitors to click through to a site, Facebook page or Pinterest page.

On Facebook, you want to build engagement, or so the picture should be one that people will share, instead of click on to a own blog. If you are smart, you can find some really great outcomes.

This picture was designed accordingly the Social Media Examiner community would respond to it. People went mad for it.

Listen to the show to find out why folks feel compelled to click in a picture, such as it, discuss it, repost it or save it.

The elements of good visuals and making them sharable

Donna claims that with any bit of articles, you have to consider everything you would like it to do and where you need visitors to go.

A great place to start is with content that helps and inspires people. To get a more shareable variable, it is possible to ensure it is timely articles to coincide with breaking news, a party or an event.

Donna talks about when she worked with the group at Know Your Midwife, a personal midwifery practice in Australia. They have about 1700 followers on Facebook.

They started to post images consistently that were shareable and relevant to their own community. A lot of the images included quotes about normal birth and enabled birthing.

Know Your Midwife post always on Facebook.

You’ll hear about the people who started to share these images, and why it isn’t only people in their own community who seem to them for articles to share.

When it was International Midwives’ Day, Donna quickly composed a picture using a quotation using PicMonkey. They had 1400 shares by the end of the day.

The picture was more shareable in this case as sometimes people like to share images that seem like their own on Facebook.

You’ll hear the company advantages of using these kinds of images, and why it’s becoming more and more important with the newest Facebook news feed rank algorithm.

Donna considers that Facebook is currently such as Pinterest, in that 80% of material is shared content and 20% is first content.

When you merge the power of vision with initial content, then it gets shared a lot. If it is possible to create some of your own original content, you’ve got more chance of being shared, compared to needing to share everybody else’s. It’s very strong.

Another great example is a company owned by Caz and Craig Makepeace known as yTravel Blog. It’s among the biggest travel websites on earth. They have 4.35 million followers on Pinterest.

They have noticed a 3- to 5-fold increase in visitors in Facebook to their website, only from posting images with the overlay of a hint or a quotation.

They saw an increase in visitors from Facebook to their site, when they published this type of picture.

Programs were designed, so that text is easily added.

This template was designed so the owners can overlay themselves.

Listen to the show to discover why scheduling your own graphics is indeed important, and the tools you can use to accomplish it.

How to get started and the tools to use

Donna claims that although she isn’t a graphic designer, she does do a lot of the images herself.

Among the first tools she found will be PicMonkey. It’s an image-editing tool that doubles as a image-creation tool. Donna claims that it’s quite intuitive and there are a great deal of templates to choose from.

PicMonkey is quite simple to use.

Another tool that Donna enjoys is Canva. Now you can get your username and account promptly. They’re exceptional in that they’ve made graphic design quite accessible to everybody.

They also have a stock library of a million photographs that it is possible to gain access and some remarkable social media templates. Donna claims that a few of the updates that are due from Canva will blow people’s minds.

You’ll hear how you can use screenshots with programs like Snagit and Jing.

In case you’ve got a great deal of images that explain information, then the best sort of picture to use is the infographic. It’s a terrific way to help a person understand your message, story or concept.

Donna and her team have done a lot of infographics for the business and for clients. You’ll hear unique methods it is possible to use infographics in your company, along with the dimensions that work best for Facebook, Pinterest and sites.

Within this report, Donna goes through the various elements of a infographic.

Donna recommends you don’t just put your infographic on Pinterest. In case you have something more to say concerning it, then re write it into one of the blog articles. It’s a fantastic way to get additional mileage out of it.

Listen to the show to discover the other tools that Donna utilizes to create infographics.

Discovery of the Week

I was recently in Las Vegas using Joel Comm, at which he introduced me to a really cool program called Hang With. It’s an app for the iPhone or Android that lets you do live streaming using the push of a button right to your Facebook page or directly to different folks having the program.

It’s a live broadcast and once the broadcast is now finished, the video is then readily available on YouTube.

Joel chose to perform a fast 2-minute video of us at a buffet in the hotel. Everything was completed seamlessly due to him.

I believe it’s a really cool program, although I haven’t used it yet. Maybe it’s the direction we’re going with photography and video–the idea of a live component.

Make sure to check it out.

Telephone in and depart your social websites–related questions for us and we might incorporate them in a future show.

Listen to the show to find out more and tell us how this works for you.

Other Display Mentions

The week’s podcast is sponsored by Social Media Marketing World.

Social Media Marketing World 2014 is the physical mega-conference, which can be set to go back to San Diego, California on March 26, 27 and 28.

The conference features more than 80 sessions in four main paths: societal tactics, social plan, community management and content marketing. These sessions are taught my top specialists in the realm of social media marketing and content generation.

A small sampling of some of the speakers comprises Ekaterina Walter (visual promotion), Ted Rubin (societal relationship-building), Larry Benet (media), Martin Shervington (Google+) and Lou Mongello (podcasting).

We are so excited about this conference! Ensure to check our hashtag #smmw14.

The conference is going toward a sellout. Be sure to check it out.

Key takeaways talked about in this event:

Research Detavio Samuels, who owns the marketing business International Hue.

Have a look at Jay Baer’s publication Youtility.

Head around to Know Your Midwife about Facebook to see the types of images they post.

Check out yTravel Blog and determine what they do on Pinterest and Facebook.

Utilize Buffer and HootSuite for scheduling articles.

Attempt PicMonkey and Canva to help you produce images.

Use Instagram and Over program.

Utilize Snagit and Jing for screen captures.

Create infographics using Piktochart, easel.ly, also .

Email Emily at [email protected] if you are interested in corporate sponsorships to Social Media Marketing World 2014.

Help Us Spread the Word!

Please let your Twitter followers know about this podcast. Click here here now to post a tweet.

If you liked this episode of the Social Media Marketing podcast, then please . And should you listen on Stitcher, please click here to rate and review this show.

Ways to join to the Social Media Marketing podcast:

What do you believe? What are your thoughts on visual social websites? Please leave your comments below.

Picture from iStockPhoto.

from Affordable Search Engine Optimisation From Mannys http://www.mannyscarwash.com/visual-social-media-how-pictures-improve-your-social-media-marketing/

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news-mashable-yahoopartner-blog · 7 years ago

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How running a fake 'Last Jedi' porg fan account taught me to let go of my anger

I remember the first time I saw a porg, I thought, "I have a bad feeling about this."

Porgs, a small aquatic alien species native to the planet Ahch-To, debuted earlier this year in a behind-the-scenes video for Star Wars: The Last Jedi. They have been hanging out with Luke Skywalker during his self-imposed exile and who could ask for better companions?

With their plush, pear-shaped bodies, huge puppy-dog eyes, and cute upturned mouths, it's almost like they were designed to be as cute as possible. Well, that's exactly what they are. They're designed to sell toys, clothing, books, backpacks, mugs, etc.

SEE ALSO: Everything You Need to Know About Porgs

Some people absolutely loved them. I worried they were too cute, too calculated, too... Disney. Were they the new Jar Jar? The porgs set off my self-entitled nerd radar and planted a seed of doubt in my mind about the upcoming eighth Star Wars installment.

Then, one morning, the seed of doubt sprouted, though I don't know what set me off. It's a weird time for Star Wars fans; after years of being starved for content, we've been promised a new film every year and a virtually unending cycle of hype. Something had to give. On the morning of Nov. 2, I changed my Twitter display name to "Porg Lover," my profile pic to a porg, and my cover photo to the same.

This is now a porg fan account pic.twitter.com/bNhv6l5aRN

— Bob Al-Greene (@BobAlGreene) November 2, 2017

I was no longer Bob Al-Greene, illustrator at Mashable. I was "the porg lover." I had converted my little-followed (but nonetheless verified) Twitter into a tongue-in-cheek parody of a porg fan account.

I'd had this idea for a few weeks at that point. I probably spend too much time on Twitter, and my timeline has become an endless feed of disturbing political news and breathless nerd culture hype.

One of my coworkers had done something similar with his Twitter account not long before, dubbing himself the "Rick & Morty creator" in an extended bit about the shameful McDonald's Szechuan Sauce controversy.

I remember scrolling through my TL, bouncing between stories about the hijacking of our last election and deals on limited edition Funko Pop figures, then something inside me snapped.

Soon I was posting links to porg products with captions like "hell yea," or just typing "porg" into Google Image Search and reposting the first thing that came up.

Whoa... 😍😍😍 pic.twitter.com/m17NLZDeF4

— Bob Al-Greene (@BobAlGreene) November 22, 2017

I found Twitter's GIPHY integration gave me access to a surprisingly rich vein of animated porg content. And like a spice miner on Kessel, I dug in.

#starwars #StarWarsTheLastJedi #porgs #porg #PorgNation pic.twitter.com/g1q5FCmwNB

— Bob Al-Greene (@BobAlGreene) November 2, 2017

I discovered that several hashtags like #PorgNation and #PorgLife already existed, and I started loading my tweets with an obnoxious amount of hashtags to get as many eyes on my content as possible.

I sought out obscure articles and facts about the puffin-like creatures and tweeted eagerly, pretending that I cared passionately about them.

Just some #porg facts ☺️ pic.twitter.com/EzZxSfQNLC

— Bob Al-Greene (@BobAlGreene) November 2, 2017

I'm not proud of what I did. The porg lover was an inherently mean-spirited gesture. I was fueled by an ineffable frustration, and I was mocking anyone who loved the porgs unconditionally. My friends and coworkers suspected something was up. And most wouldn't believe that I had come around to the porgs at last. Others got the joke, even if they didn't approve.

Either way, I saw engagement start to grow and I got positive feedback from people I had never met, who clearly didn't get my real intention. Why would they? Unlike me, they're normal, decent people.

this account is cool but how are you verified lol

— Grant🌐 (@grantdhart) November 2, 2017

My porg stardom peaked early. By the end of my first day as "the porg lover," I tweeted a picture of the actor Mark Hamill, and tagged him in it. Hamill, who of course portrayed one of the great heroes of my youth and remains a social media hero to this day, quote RT'd me. I was stunned. My mentions exploded, and his RT earned 13,000 likes:

Wholesome porgnography. https://t.co/lYfVoFC7Uf

— @HamillHimself (@HamillHimself) November 2, 2017

I could've stopped there. By all rights, I should have. I tweeted about porgs for a day, pretended to love them, and caught the eye – however briefly – of Luke Skywalker himself.

But I didn't stop. I kept tweeting about porgs. Every day. For weeks.

I kept the bit going, and beat it into the ground. All the while, my follower count rose and I became a permanent citizen of #PorgNation.

I can't say for sure why I continued. I think I was trying to build up a tolerance to porgs, exposing myself to them constantly until they wouldn't bother me anymore. But maybe I just wanted to make everyone else as sick of porgs as I already was. Maybe it was just spiritually freeing to disguise myself as the porg lover, to be free to tweet whatever nonsense I wanted, and to let off some steam in what has been, overall, a pretty stressful year.

Nothing but respect for MY president #PorgNation #UnitedStatesOfPorgs #porg #porgs #StarWars #maga #StarWarsTheLastJedi @starwars pic.twitter.com/ovppnIoSZk

— Bob Al-Greene (@BobAlGreene) November 3, 2017

Either way, the ongoing porg charade began to wear on me. It strained interpersonal relationships and confounded those around me. It was a good conversation starter at parties ("So, how are the porgs doing?") but when my girlfriend asked why I was doing it and what was the endgame, I didn't have solid answers. Would you have the patience to date "the porg lover?" Especially, when so much of it seemed to originate from such a mean-spirited place.

My darkest moment came when I posted images of a porg costume I had found on Google. Within hours, a follower reached out to let me know I should have credited the photos to the costume's creator. I was accused of using the porg content for my own benefit without attribution, like the Fat Jew of Star Wars.

I initially scoffed at the message – Didn't they know it was all a joke? – until I realized something. Someone had spent hours creating a porg costume. This person had been inspired enough to plan and execute their design from scratch, and brave enough to post it online for others to see. As a creative, I felt a kinship with – and an admiration of – this true porg lover.

In that moment, I realized Star Wars means a lot of different things to a lot of different people. Few creative properties in the history of the world have touched so many people the way Star Wars has. With legions of fans, every facet of the universe George Lucas helped create has been explored and celebrated, at one point, by someone. Even Jar Jar. Even porgs.

My transformation into "the porg lover" had been fueled by frustration, by a feeling that porgs were not Star Wars. Or, more specifically, that they were not my Star Wars.

But, newsflash: I don't own Star Wars. It belongs to everyone, and always has. OK, technically it belongs to Disney, but this property, this galaxy, can be for everyone. And that's beautiful.

From that point, I started looking for a way out of the porg identity. But after maintaining a bad bit for a month and a half, how could I transition back to Bob?

who am i what am i am i god are the #porgs god

— Bob Al-Greene (@BobAlGreene) December 13, 2017

It wasn't easy. Feeling guilty over the 300+ new followers I'd accrued as a porg lover, I set out to alienate my fans as much as possible. Ultimately, over the course of several days last week, I wrenched myself back to normality.

On Dec. 12, I became "the porg skeptic," loudly voicing concerns that the porgs would not be good. Soon after, I was "a porg in crisis," whose mental state was clearly deteriorating.

This was my "porg-nostic" phase.

I have no knowledge of myself as I am, but merely as I appear to myself guys i'm freaking out pic.twitter.com/T0A1CcBlGe

— Bob Al-Greene (@BobAlGreene) December 13, 2017

On Dec. 14, in the ultimate attempt to squander the goodwill I'd accumulated – and in the midst of the FCC's abominable net neutrality decision – I became "#MAGA porg," a vocal Trump administration supporter/porg fan.

Again, Twitter's GIF archive was there to help.

Can't Stump the Trump!!! @realDonaldTrump pic.twitter.com/IT8nEl9z7d

— Bob Al-Greene (@BobAlGreene) December 15, 2017

Finally, last Friday, before I saw The Last Jedi in theaters, I changed my Twitter account back to regular old Bob Al-Greene. Once again, I can feel secure knowing no one really cares what I have to say on social media. Balance has returned to The Force.

By the way, if you're wondering what I thought about the porgs in the film itself: they're fine. The Last Jedi has a lot of flaws, but the porgs are not among them. The alien fauna at the periphery of the Star Wars saga has always given the films texture and life, and porgs have a proud spot among classic creatures like taun tauns and the rancor beast.

As for me? I'll always be the proudest member.... of #PorgNation. If they'll continue to have me.

WATCH: Here's a breakdown of the beloved 'Star Wars' character, the porg

#_uuid:1eb44330-8054-3350-a36f-4ccdcadb8333 #_author:Bob Al-Greene #_lmsid:a0Vd000000DTrEpEAL #_revsp:news.mashable

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